The goal
What we found
You have 266 five-star Google reviews. Your website shows four different, all wrong, review counts.
What it costs: The one page whose entire job is proving you're trustworthy contradicts itself in three different ways on one screen. A buyer comparing quotes reads that as sloppy and moves on.
The fix: Replace every hardcoded number with one live Google review widget. It updates itself and can never drift again.
271 location pages built, and every single one earns zero traffic
What it costs: You have 271 pages that took real time to build, and Google trusts none of them because they're nearly indistinguishable from each other.
The fix: Pick 12-15 suburbs you genuinely service and rebuild those with real local detail. Redirect the rest.
100 people a month search your own business name. You don't rank for it.
What it costs: If that one profile is ever suspended or merged, the business becomes very hard to find, even for people searching your exact name.
The fix: Get a proper page ranking for your own brand name. It should be an easy #1.
Your real 30-year story is sitting on a domain nobody visits, and your live site makes no years-in-business claim at all
What it costs: A thirty-year track record under one owner is the single most persuasive trust asset you own, and it's stranded on a domain almost nobody sees.
The fix: Redirect canelect.com.au to your live site, then put the real years and the Jon Beal story on your homepage and about page.
The maths
One fix, done for you
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, send me a message below and I'll give you a call.
Thanks,
Chris